"Be what audiences want to see, don't be the interruption". Great!Posted on 23 Nov 2009 15:49

Simply unbelievable. And we were all just getting the hang of the Machine Gun song... My jaw is on the ground at the blatant hypocrisy. :-(Posted on 23 Nov 2009 15:42

Loved the article! what a wonderful breath of fresh air, things were getting stale on Bizcom! :)Posted on 23 Nov 2009 15:11

Good article. Crisp.Posted on 23 Nov 2009 14:42

Congratulations on your award, much deserved.

There is quite a bit of "holding back" that has been done from certain brands all over SA. Those consumers that are often spoken to/ with in native languages often think they are being undermined and those that don't understand overlooked. There will always be that divide and it still amazes me how we still live that way.

And then you get brands that actually use vernac to fit into society's lifestyle, which is all good & well but sometimes completely miss the relevance to the brand- MTN is a big one in this category! I'm not sure whether to say this is a good or bad thing? What are your thoughts? cz i think at the end of the day, the relevance of the message is key when communicating in vernac (therefore my opinion is that they have lost the plot completely). Skipper Bar was a good example of 'relevant'use of language, because that is the kind of culture that makes up the brand. Tiger Brands also sometimes gets that right. Omo's "Tsa maya o e reke omo"ad (hope i spelt that right)- is also a good case study of this use of language for a relevant market in a relevant space.

It's important to control our wanting to fit into local speak- doesn't work for everybody & every client.

I'd like to hear more views on this. Your article is nicely on point though. Thank you...Posted on 23 Nov 2009 13:54

We are a group of unemployed graduates who started a cleaning project called ideazca.We are all about recycling and cleaning the environment,what we mostly do is create artistic products from waste materials and then sell them to corporates,tourists and the public at large. We will gladly like to work with CitiClean and assist each other in every possible way. Our contact details are 011 678 1226 and our email address is ideazca.webs@yahoo.com.Posted on 23 Nov 2009 13:40

Hi
Ek wil weet of daar private sessies is met Mariette as daar is kan ek gekontak word asb op 011 571 5119Posted on 23 Nov 2009 13:32

Hello Marietta
Ek wil net se dit was n belewenus om op jou program te wees
en dit was jammer ek kon nie met jou praat nie. Maar wens ons kan nog praat. Want jy gee antwoorde wat ons soek en oor kwel oor vir jare

Dankie en hoop ons sal meer reekse sienPosted on 23 Nov 2009 13:25

I totally agree with you Kamo, we need to embrace our own home languages in the media.I think it will allow for a broader client relations to the brand products, plus it would be very humourous.Well done on your award!Posted on 23 Nov 2009 13:05

I totally agree with you Kamo, we need to embrace our own home languages in the media.I think it will allow for a broader client relations to the brand products, plus it would be very humourous.Well done on your award!Posted on 23 Nov 2009 13:05

Wimpy tried the same thing didnt' wiork with that election campaign, copied from the election campaign in the states...Posted on 23 Nov 2009 12:52

Hi name is Teboho I have an ideal to open pizza store in my township i try to apply for franchise cadet programme i do not get anyone to help i call hotdogcafe headoffice I still wait for them be you can help me thank you .
TebohoPosted on 23 Nov 2009 12:40

Hi name is Teboho I have an ideal to open pizza store in my township i try to apply for franchise cadet programme i do not get anyone to help i call hotdogcafe headoffice I still wait for them be you can help me thank you .
i look for application form.Posted on 23 Nov 2009 12:38

Is there no way that we can take this to court or Cartè Blanche ? This is so annoying!! I have been called for the 100th time today offering me the 42" Plasma and R75 000 home make over etc. They say that they have on record that I stay not to far from the Kyalami area. Were the hell do they get that from. I stay in George, and I have never stayed in JHB before. Is this not some sort of invasion of privacy? I have never filled in any sort of pamphlet or competition, so how did they get my name and number? This has been going on now since May last year, every couple of days I get a call with the same B.S. If no body does anything about this then it will never stop. Argh!!Posted on 23 Nov 2009 12:31

Love the reviews and the style of writing...Posted on 23 Nov 2009 11:59

Ukhozi FM has the highest listenership in the country. And the other vernac stations aren't too far behind. Clever and relevant vernac ads are key, now more than ever and brands need to realise the opportunities that lie in speaking with their markets in a way they can identify with - humour, insights, etc.Posted on 23 Nov 2009 11:21

Well written Kamo ....

You deserve an extra large packet of Gimmy bears
LufunoPosted on 23 Nov 2009 11:20

More disgruntled former employees? Shame...Posted on 23 Nov 2009 11:07

Brands need to engage in some sort of search for insights into the consumers that they want to reach, because not all black people went to school in the North or South of Joburg. Does the fact that brands refuse to speak the language of consumers still marginalise some people like the previous government? Of course it does, if you refuse to learn someone's language, you are effectively rejecting them, a big mistake on the part of most brands.Posted on 23 Nov 2009 11:07

I need him bck,the show is nw boring lack everythng joe had.TBOZ his much better dan the lady nw,pls do sumthng soon ;-(Posted on 23 Nov 2009 10:55