ek sal asb graag ook marietha se telefoon no wil he sodat sy vir my kan se wie aan die anderkant probeer kontak maak. Ek sien daar is nog net 1 episode oor.of enige ander manier om kontak te maak. Byvoorbaat dank, marianne gowerPosted on 23 Nov 2009 23:52

Well said Kamo - the fountain of awesomeness overflows.....Posted on 23 Nov 2009 20:19

Bad year for radio [Forum]
2009 A bad year for South African Radio


Across the globe recession hit forcing major radio stations to relook at the products and positioning creating a highly competitive industry. Not so in South Africa


We`ve come to the end of 2009, and to be honest the promises that radio made at the beginning of the year have not been delivered. This was a time when Radio managers and presenters had the opportunity to claim a stake in the industry by being creative and taking on the challenge. Radio in South Africa respondent to the economic crisis like a motor dealership would. Looking for ways to cut costs, by downsizing and trying to get by without causing too much chaos.

This is the time when new young players in the industry have a chance to get their name across because, they never had the money in the first place. Yes some companies go for the tried and tested but Imagine if a new player came marching through, they would pay attention. This is both at the station level and presenter level.

Hats off goes to Radio 2000, even though they fired their boss recently, they managed to make waves and increase their listeners. Changing from black to white can do that. You can also commend them from taking the 2010 World Cup from everyone else.

2 years ago Igagasi made the change from P4, big difference, yes they recruited listeners from a lower LSM, but they managed to change the way people listen to radio in KZN, new players, new names in radio came through that.

Pity about the Phat Joe saga, when he returned to radio last year, many were hoping for an inspired route, but it was clear that it was the same stuff he had done. Pioneering in 2000 but just callous and shocking in 2009. Now Heart have gotten him, good luck Cape Town.

Back to the topic, 2009 stripped the industry and made it clear that we have a whole lot of talent in the country but not proficient presenters who can take over the industry.
Its so bad that the President of country has had several meetings with musicians around the country and yet, no one has thought about the radio industry. Makes you think.

I`m not sure what 2010 will bring, but I`m hoping that South African radio will offer more to the listeners. Great music, competitions, great humour and slick presentations. That`s all be done and it all sounds the same.
We have to be more creatve, we need people listening to radio- Is that not the goal, the money is pat on the back for a job well done , not the other way around.

Let`s hope that 2010 we can celebrate a great year for radio in South Africa.
Good luck to the judges of the first Radio awards. I wonder who will cry and thank the mommy on the podium in 2010Posted on 23 Nov 2009 19:12

Saw the magazine and it didn't feature any ads. We all know magazines survive on advertisingPosted on 23 Nov 2009 18:56

Thank you for the article, very insightful. Just hope that ECD's and strategists from the industry could be reading this. That this award is not just shelved at the back as just an award.

I’ve seen it many times when great creative work gets translated and ultimately loses it’s meaning, or one market insights gets multifolded into other markets with an African song in the background. The anticipated trend to emerge just before World Cup trust me will be adding Vuvuzela's and it's Tunes. Key to elevating this section of the awards requires that creatives with vernac background share their great insights and produce real ads for vernac medium both print and radio.

The closest that most ad agencies and strategists have gotten to some insight has been with Black Diamond research. The research was a great start in acknowledging the greater market. I think what this category has done is to also take thinks a bit deeper with regards to the market.

What this category should avoid is becoming a category for scam ads, or proactive work created only for the awards. This will ensure that vernac ads don't get lost at briefings and thus end up in translation as an after thought to the creative.Marketers need to acknowledge that with new markets "One Great Idea" is subject to different interpretations in different markets, and in most cases different executions.Posted on 23 Nov 2009 18:20

2009 A bad year for South African Radio


Across the globe recession hit forcing major radio stations to relook at the products and positioning creating a highly competitive industry. Not so in South Africa


We`ve come to the end of 2009, and to be honest the promises that radio made at the beginning of the year have not been delivered. This was a time when Radio managers and presenters had the opportunity to claim a stake in the industry by being creative and taking on the challenge. Radio in South Africa respondent to the economic crisis like a motor dealership would. Looking for ways to cut costs, by downsizing and trying to get by without causing too much chaos.

This is the time when new young players in the industry have a chance to get their name across because, they never had the money in the first place. Yes some companies go for the tried and tested but Imagine if a new player came marching through, they would pay attention. This is both at the station level and presenter level.

Hats off goes to Radio 2000, even though they fired their boss recently, they managed to make waves and increase their listeners. Changing from black to white can do that. You can also commend them from taking the 2010 World Cup from everyone else.

2 years ago Igagasi made the change from P4, big difference, yes they recruited listeners from a lower LSM, but they managed to change the way people listen to radio in KZN, new players, new names in radio came through that.

Pity about the Phat Joe saga, when he returned to radio last year, many were hoping for an inspired route, but it was clear that it was the same stuff he had done. Pioneering in 2000 but just callous and shocking in 2009. Now Heart have gotten him, good luck Cape Town.

Back to the topic, 2009 stripped the industry and made it clear that we have a whole lot of talent in the country but not proficient presenters who can take over the industry.
Its so bad that the President of country has had several meetings with musicians around the country and yet, no one has thought about the radio industry. Makes you think.

I`m not sure what 2010 will bring, but I`m hoping that South African radio will offer more to the listeners. Great music, competitions, great humour and slick presentations. That`s all be done and it all sounds the same.
We have to be more creatve, we need people listening to radio- Is that not the goal, the money is pat on the back for a job well done , not the other way around.

Let`s hope that 2010 we can celebrate a great year for radio in South Africa.
Good luck to the judges of the first Radio awards. I wonder who will cry and thank the mommy on the podium in 2010.Posted on 23 Nov 2009 17:55

Re a go lebogela e le ruri.Posted on 23 Nov 2009 17:47

great performances. well done.Posted on 23 Nov 2009 17:07

Not just an almost pretty face but a super mind as well. You are the truth Mr Sesing;-DPosted on 23 Nov 2009 16:50

If Soweto TV can provide adequate professional service on DSTV, how can CTV not do the same. As Capetonian it really baffles me that I can't access CTV on whatever frequency their on but can easily access Soweto TV.Posted on 23 Nov 2009 16:48

"Be what audiences want to see, don't be the interruption". Great!Posted on 23 Nov 2009 15:49

Simply unbelievable. And we were all just getting the hang of the Machine Gun song... My jaw is on the ground at the blatant hypocrisy. :-(Posted on 23 Nov 2009 15:42

Loved the article! what a wonderful breath of fresh air, things were getting stale on Bizcom! :)Posted on 23 Nov 2009 15:11

Good article. Crisp.Posted on 23 Nov 2009 14:42

Congratulations on your award, much deserved.

There is quite a bit of "holding back" that has been done from certain brands all over SA. Those consumers that are often spoken to/ with in native languages often think they are being undermined and those that don't understand overlooked. There will always be that divide and it still amazes me how we still live that way.

And then you get brands that actually use vernac to fit into society's lifestyle, which is all good & well but sometimes completely miss the relevance to the brand- MTN is a big one in this category! I'm not sure whether to say this is a good or bad thing? What are your thoughts? cz i think at the end of the day, the relevance of the message is key when communicating in vernac (therefore my opinion is that they have lost the plot completely). Skipper Bar was a good example of 'relevant'use of language, because that is the kind of culture that makes up the brand. Tiger Brands also sometimes gets that right. Omo's "Tsa maya o e reke omo"ad (hope i spelt that right)- is also a good case study of this use of language for a relevant market in a relevant space.

It's important to control our wanting to fit into local speak- doesn't work for everybody & every client.

I'd like to hear more views on this. Your article is nicely on point though. Thank you...Posted on 23 Nov 2009 13:54

We are a group of unemployed graduates who started a cleaning project called ideazca.We are all about recycling and cleaning the environment,what we mostly do is create artistic products from waste materials and then sell them to corporates,tourists and the public at large. We will gladly like to work with CitiClean and assist each other in every possible way. Our contact details are 011 678 1226 and our email address is ideazca.webs@yahoo.com.Posted on 23 Nov 2009 13:40

Hi
Ek wil weet of daar private sessies is met Mariette as daar is kan ek gekontak word asb op 011 571 5119Posted on 23 Nov 2009 13:32

Hello Marietta
Ek wil net se dit was n belewenus om op jou program te wees
en dit was jammer ek kon nie met jou praat nie. Maar wens ons kan nog praat. Want jy gee antwoorde wat ons soek en oor kwel oor vir jare

Dankie en hoop ons sal meer reekse sienPosted on 23 Nov 2009 13:25

I totally agree with you Kamo, we need to embrace our own home languages in the media.I think it will allow for a broader client relations to the brand products, plus it would be very humourous.Well done on your award!Posted on 23 Nov 2009 13:05

I totally agree with you Kamo, we need to embrace our own home languages in the media.I think it will allow for a broader client relations to the brand products, plus it would be very humourous.Well done on your award!Posted on 23 Nov 2009 13:05