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EAST AFRICA
Cultivating brand loyalty in Kenya

[Esther Karuku] With the current economic recovery taking root in Kenya, business owners have reason to smile. Rising from the effects of the global economic meltdown, company profits are slowly but surely increasing. To confirm this, are the impressive 2009 third quarter financial results posted by local banks. 13 Jan 2010 07:48


EAST AFRICA
Sports tourism key to destination branding in 2010

[Dr Nikolaus Eberl] As 2009 is drawing to a close and the tourism industry is heaving a sigh of relief that one of the worst years in travel history is almost over, when - as one analyst put it - “consumer greed turned to consumer fear”, the forthcoming world cup year holds promising prospects for those who are at the forefront of sports tourism. 9 Dec 2009 10:24


EAST AFRICA
Tips to help with your marketing strategy for 2010 - Big Eye Branding

What with the excitement of the Africa Nations Cup in Angola and the FIFA World Cup in South Africa, there is a wonderful opportunity to take advantage of this energy in Africa next year. As you plan your marketing and events for next year, it's a good idea to browse through Big Eye Branding's range of branding equipment. 1 Dec 2009 16:26


EAST AFRICA
AIG Uganda adopts Chartis as new identity

[Walter Wafula] Chartis is the new name for the local subsidiary of insurance firm American International Group (AIG) in Uganda. The new identity which is derived from the Greek word for map, “underscores AIG's 90-year history as a successful global pioneer of insurance in various parts of the world,” according to Alex Wanjohi, MD, Chartis Uganda. 4 Nov 2009 09:12


EAST AFRICA
The head, heart and hand of branding

[Thabani Khumalo] The brand new world created by globalisation, informed citizenry and consumer's demand for brand experience presents a challenge for global brands to balance their aggressive marketing campaigns with social responsibility. 15 Oct 2009 11:45




EAST AFRICA
10 flying banners for less than US$2 a day! - Big Eye Branding

When you next think about buying branding equipment, work out the real cost of the investment by working out how long the products will last divided by the cost. 30 Sep 2009 13:35


EAST AFRICA
HKLM rebrands Mawalla Advocates

HKLM Cape Town have developed a new corporate identity for Tanzanian attorneys/advocates, Mawalla Advocates. The project included creating the brand strategy, new brand identity and visual language with applications to new stationery, a corporate brochure and signage with future roll-outs including a new website and environmental branding principles. 21 Sep 2009 07:21


EAST AFRICA
Six key steps to succesfully branding your next event - Big Eye Branding

Not all marketing to your customers needs to be done through TV, radio, magazines or billboards. Engaging directly with consumers at an event is becoming an extremely popular way to pitch your offering to potential customers. 25 Aug 2009 17:11


EAST AFRICA
Country branding for unity and growth

[Richard Mukoma] The current political standoff and intolerance is threatening to erode the major economic gains that Kenya has achieved over the past five years. Not only is the situation affecting logistics within the country, it is also affecting our hard-earned international image. 19 Aug 2009 10:13


EAST AFRICA
Stanbic Bank moves forward, closer to customers

[Walter Wafula] Stanbic Bank Uganda has changed its slogan - “Inspired. Motivated. Involved”, to “Moving forward” in a bid to recognise its customers and serve them better. The bank made the change last week in Kampala, making Uganda the third nation in which the new tagline has been adopted. 18 Aug 2009 10:05


EAST AFRICA
Domain names registration: SA doing well

[Issa Sikiti da Silva] When it comes to the issue of registering domain names South Africa is doing well, with some 60% of the continent's total of registered domain names. The rest of Africa, more than 50 countries, shares the continent's other 40% of about a million top level domains. 30 Jul 2009 08:09


EAST AFRICA
Launch of fourth annual Makhulu Polane design competition

The annual Makhulu Polane t-shirt design competition is open for entries from Thursday, 16 July 2009. This local initiative was started by Big Blue in 2006 in a quest to discover and support fresh home-grown talent. 15 Jul 2009 09:33


EAST AFRICA
Launch of fourth annual Makhulu Polane design competition

The annual Makhulu Polane t-shirt design competition is open for entries from Thursday, 16 July 2009. This local initiative was started by Big Blue in 2006 in a quest to discover and support fresh home-grown talent. 15 Jul 2009 09:33


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