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EAST AFRICA Conexus paves the road for automotive sales and service standards in Africa - ConexusOutsourced call centre company Conexus has successfully extended its capabilities across Africa, having completed a challenging multi-country project. The venture into the continent continued when Conexus was tasked with implementing a large-scale customer satisfaction study for a leading, international automotive client in African countries. 3 Jun 2008 16:11 EAST AFRICA Press harassment hinders Niger's development, watchdogs warnPress freedom groups agree that an increase in arrests, intimidation and harassment of journalists in Niger is impeding development in one of the poorest countries in the world. 16 Jan 2008 07:32 EAST AFRICA Post Bank to improve banking in Uganda[David Muwanga] Post Bank Uganda has entered into an agreement with Map International, the New York based multi-dimensional financial systems that link consumers, merchants, banks, mobile operators and service providers to deliver modern banking services throughout the country, particularly in rural areas. 26 Nov 2007 12:02 EAST AFRICA Innovation is alive and well and living in loyalty programsInnovation is alive and well among coalition loyalty programs around the world. Despite their advancing age, coalitions are continuing to innovate to keep their programs fresh and relevant to their target members. This applies equally in Africa as consumers' buying power increases, and retailers must think up new ways to keep existing customers and attract new ones. 9 Nov 2007 13:35 EAST AFRICA When someone telephones your company...Do they get a response that encourages them to stay – or are they driven towards your competitors? How your staff talks to people who call can attract – or repel – those people. And that means a better business, or a failing one. 7 Sep 2007 07:45 EAST AFRICA Pumping up sales through potent promotionsMoving forward successfully into the future, today's retailers must vary the types of the promotions they offer, to maintain a high level of consumer satisfaction toward their brand. 31 Aug 2007 12:07 EAST AFRICA Small businesses get access to banking[Zipporah Musau and Kwamboka Oyaru] In Kenya, as in many African countries, major banks prefer to deal with ‘big’ clients and ‘small’ clients experience great difficulties in obtaining access to banking services. One bank in Kenya has set out to change this, however, and this could have long-term benefits for advertisers and marketers. Zipporah Musau and Kwamboka Oyaru report. 21 Feb 2007 20:46 Latest jobs | Ad showcase |
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