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WEST AFRICA
Celebrity branding in Nigeria

[Desmond Ekeh] Companies now eagerly part with cash to ensure that celebrities are effectively used to promote their brands especially via the electronic media. But, how do consumers perceive some of these efforts. Again, have consumers been truly influenced, as a result, to switch brands? 5 Nov 2009 10:52


WEST AFRICA
nigerianbrands calls for papers

Brand managers, marketing communications practitioners, students, academics and other professionals interested in the field, study and practice of branding and brand management are invited to submit their researched papers, articles, brand related news features, photos of product launches and other brand events for publication in the launch edition of nigerianbrands. 26 Oct 2009 07:56




WEST AFRICA
The head, heart and hand of branding

[Thabani Khumalo] The brand new world created by globalisation, informed citizenry and consumer's demand for brand experience presents a challenge for global brands to balance their aggressive marketing campaigns with social responsibility. 15 Oct 2009 11:45


WEST AFRICA
10 flying banners for less than US$2 a day! - Big Eye Branding

When you next think about buying branding equipment, work out the real cost of the investment by working out how long the products will last divided by the cost. 30 Sep 2009 13:35


WEST AFRICA
Six key steps to succesfully branding your next event - Big Eye Branding

Not all marketing to your customers needs to be done through TV, radio, magazines or billboards. Engaging directly with consumers at an event is becoming an extremely popular way to pitch your offering to potential customers. 25 Aug 2009 17:11




WEST AFRICA
Nigeria's Five Greatest Living Legends: lessons for brand builders: part two

[Bayo Adekanmbi] You will agree with me that successful brands are not haphazard creations; they emerge from a consistent reinforcement of a point of view that secures permanent placement in the consumers' hallowed space as an ageless, borderless, and timeless influencer of choice. This by implication demands that such brands are not just functionality-driven and thrive on basic category membership but have evolved to earn an elevated space that weaves them seamlessly with the consumers' self-definition and expression. 14 Aug 2009 09:23


WEST AFRICA
Nigeria's Five Greatest Living Legends: lessons for brand builders: part one

[Bayo Adekanmbi] The highly publicised Nigeria's Five Greatest Living Legends voting and final selection has come and gone, but it leaves us with so much to unearth as students of brand evolution. The whole initiative, which I consider very indigenous in context, provides us a very valid basis to substantiate our quest for local insights on how global brands will emerge from this part of the world. 13 Aug 2009 08:28


WEST AFRICA
Domain names registration: SA doing well

[Issa Sikiti da Silva] When it comes to the issue of registering domain names South Africa is doing well, with some 60% of the continent's total of registered domain names. The rest of Africa, more than 50 countries, shares the continent's other 40% of about a million top level domains. 30 Jul 2009 08:09


WEST AFRICA
Nigeria brands - hyperdrive potential

[Sean McCoy] Nigeria is a nation of 140 million people that has just embarked on a branding revolution. Marketers and advertisers that grasp this have the potential to realise enormous success; the rest will watch from the sidelines and later ask themselves, 'How did we miss it?'. 27 Jul 2009 15:17


WEST AFRICA
Launch of fourth annual Makhulu Polane design competition

The annual Makhulu Polane t-shirt design competition is open for entries from Thursday, 16 July 2009. This local initiative was started by Big Blue in 2006 in a quest to discover and support fresh home-grown talent. 15 Jul 2009 09:33


WEST AFRICA
Launch of fourth annual Makhulu Polane design competition

The annual Makhulu Polane t-shirt design competition is open for entries from Thursday, 16 July 2009. This local initiative was started by Big Blue in 2006 in a quest to discover and support fresh home-grown talent. 15 Jul 2009 09:33


WEST AFRICA
Manufacturers of slimline lightboxes and snap frames - Display Mania

Despite the onset of the global recession Display Mania is still moving forward in developing new products, i.e. the slimline lightbox and the brand-new econo fabri frame which can also be illuminated. 8 Jun 2009 16:33


WEST AFRICA
Do you want to grow your brand in Africa? - Big Eye Branding

Are you looking for branding solutions that will assist you in penetrating the African market? Big Eye Branding is a South African company with a good understanding of African markets and will assist you in getting your products noticed in these non-traditional markets. 7 Apr 2009 16:00


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