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Branding news
Celebrity branding in Nigeria
[Desmond Ekeh] Companies now eagerly part with cash to ensure that celebrities are effectively used to promote their brands especially via the electronic media. But, how do consumers perceive some of these efforts. Again, have consumers been truly influenced, as a result, to switch brands?
AFRICA
Partnership boosts Jet Community Awards

[Issa Sikiti da Silva] Free-to-air TV station e.tv this year joined forces with Edcon Group to take the seven-year-old Jet Community Awards to another level - to create awareness around community projects participation and give exposure to those who are working hard under difficult conditions to improve the lives of ‘forgotten' people living in socially-disadvantaged areas of Southern Africa. 5 Nov 2009 08:20


AFRICA
AIG Uganda adopts Chartis as new identity

[Walter Wafula] Chartis is the new name for the local subsidiary of insurance firm American International Group (AIG) in Uganda. The new identity which is derived from the Greek word for map, “underscores AIG's 90-year history as a successful global pioneer of insurance in various parts of the world,” according to Alex Wanjohi, MD, Chartis Uganda. 4 Nov 2009 09:12




AFRICA
nigerianbrands calls for papers

Brand managers, marketing communications practitioners, students, academics and other professionals interested in the field, study and practice of branding and brand management are invited to submit their researched papers, articles, brand related news features, photos of product launches and other brand events for publication in the launch edition of nigerianbrands. 26 Oct 2009 07:56


AFRICA
Shock figures of ad broadcasting errors

According to Deloitte, recent tracking of radio advertising broadcast on South African stations showed alarming results; an average of 9% of all radio ads booked are not broadcast as scheduled. Based on FM's AdFocus estimated figure of R3 billion on radio advertising in 2008, this error equates to R270 million erosion of ad spend per annum. 22 Oct 2009 07:23


AFRICA
Strong brands recover faster

According to recent international research, strong brands are recovering from the effects of the global recession ahead of others. The BrandZ study, commissioned by WPP and conducted annually by Millward Brown, measures the brand equity of thousands of global “consumer facing” and business-to-business brands, and interviews over a million consumers globally. 21 Oct 2009 09:09




AFRICA
How to grow your brand responsibly in Africa

[Issa Sikiti da Silva] Despite its seemingly endless problems - diseases, crime, war, coup d'états, dictatorship and corruption - Africa has nevertheless become a destination choice for potential investors who seek to capitalise on its phenomenal growth and annual higher returns to expand their wings and grow their brands. But the continent is not for the faint-hearted! 21 Oct 2009 07:47


AFRICA
Media&Money comes to CNBC Africa

CNBC Africa this week launches its Media&Money programme, focusing on the competitive and business side of Africa's media, marketing, advertising, branding and communications sector. The show will each week feature some of the most influential advertising leaders and branding professionals as guest hosts. 19 Oct 2009 11:24


AFRICA
Media&Money comes to CNBC Africa

CNBC Africa this week launches its Media&Money programme, focusing on the competitive and business side of Africa's media, marketing, advertising, branding and communications sector. The show will each week feature some of the most influential advertising leaders and branding professionals as guest hosts. 19 Oct 2009 11:24


AFRICA
The head, heart and hand of branding

[Thabani Khumalo] The brand new world created by globalisation, informed citizenry and consumer's demand for brand experience presents a challenge for global brands to balance their aggressive marketing campaigns with social responsibility. 15 Oct 2009 11:45


AFRICA
Happiness key in Rio's branding triumph

[Dr Nikolaus Eberl] When Brazil was awarded the rights for hosting the 2016 Olympic Games, analysts were astounded not so much by the fact that Rio de Janeiro came out on top, but that it won so convincingly. Everyone in Olympic circles had expected that the presence of Barack and Michelle Obama in Copenhagen would tilt the voting towards Chicago. 13 Oct 2009 10:10


AFRICA
10 flying banners for less than US$2 a day! - Big Eye Branding

When you next think about buying branding equipment, work out the real cost of the investment by working out how long the products will last divided by the cost. 30 Sep 2009 13:35


AFRICA
Confectionery wonderland at Loeries Mayor's Party

[Terry Levin] A live mermaid on a bed of oysters, salmon and braai buffets, served by rainbow-wigged hostesses and fantasy confectionery beyond your dreams welcomed guests to the Mayor's Party which last night, 24 September 2009, officially launched the 2009 Loerie Awards in Cape Town. 25 Sep 2009 12:30


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