AFRICA
According to the International Communications Agency Network (ICOM), Africa is an important region to the network's clients who are looking to expand in fast-growing markets. In addition, advertising and promotional activity is expected to increase in South Africa this year as the country hosts the FIFA World Cup in June. It has therefore appointed Gullan&Gullan Advertising as its exclusive South African member. 3 Feb 2010 11:24
AFRICA
[Dr Nikolaus Eberl] With just over 100 days to go to the kickoff of the world's biggest media event, global eyeballs are likely to be trained onto the battlefield of brands before they switch to the football pitch. Having invested up to US$100m for the privilege of associating their brand with the FIFA World Cup, what returns can sponsors expect and what are the benchmarks for winning the world cup of branding in 2010? 1 Feb 2010 10:46
AFRICA
[Dr Nikolaus Eberl] With just over 100 days to go to the kickoff of the world's biggest media event, global eyeballs are likely to be trained onto the battlefield of brands before they switch to the football pitch. Having invested up to US$100m for the privilege of associating their brand with the FIFA World Cup, what returns can sponsors expect and what are the benchmarks for winning the world cup of branding in 2010? 1 Feb 2010 10:46
AFRICA
Following the first two pilot retail stores, Mozambican cellular operator, mcel has reappointed international branding company, HKLM to continue the retail roll-out with the design and shop-fitting of a further 15 outlets. 29 Jan 2010 07:29
AFRICA
The International Franchise Expo (IFE) 2010, hosted by the Franchise Association of Southern Africa (FASA), will take place 6-8 May 2010 at the Sandton Convention Centre in Johannesburg, Gauteng, South Africa. The exhibition aims to bring together about 100 exhibitors from a range of business concepts and brands. 26 Jan 2010 08:57
AFRICA
The International Franchise Expo (IFE) 2010, hosted by the Franchise Association of Southern Africa (FASA), will take place 6-8 May 2010 at the Sandton Convention Centre in Johannesburg, Gauteng, South Africa. The exhibition aims to bring together about 100 exhibitors from a range of business concepts and brands. 26 Jan 2010 08:57
AFRICA
[Esther Karuku] With the current economic recovery taking root in Kenya, business owners have reason to smile. Rising from the effects of the global economic meltdown, company profits are slowly but surely increasing. To confirm this, are the impressive 2009 third quarter financial results posted by local banks. 13 Jan 2010 07:48
AFRICA
[Dr Nikolaus Eberl] As 2009 is drawing to a close and the tourism industry is heaving a sigh of relief that one of the worst years in travel history is almost over, when - as one analyst put it - “consumer greed turned to consumer fear”, the forthcoming world cup year holds promising prospects for those who are at the forefront of sports tourism. 9 Dec 2009 10:24
AFRICA
[Eric Okeke] European soccer is making a very big impact in Nigeria, captivating the minds and attention of soccer buffs, the young, and the young at heart, affecting the way Nigerians relax and unwind, and throwing up business opportunities for smart entrepreneurs. 7 Dec 2009 09:33
AFRICA
What with the excitement of the Africa Nations Cup in Angola and the FIFA World Cup in South Africa, there is a wonderful opportunity to take advantage of this energy in Africa next year. As you plan your marketing and events for next year, it's a good idea to browse through Big Eye Branding's range of branding equipment. 1 Dec 2009 16:26
AFRICA
[Nthambeleni Gabara] JOHANNESBURG: The South African Mint Company has minted special gold coins to commemorate the 2010 FIFA World Cup. Several gold coins with the emblem of the 2010 FIFA World Cup were launched at the renovated Soccer City Stadium on Monday, 23 November 2009. 24 Nov 2009 07:47
AFRICA
[Desmond Ekeh] Companies now eagerly part with cash to ensure that celebrities are effectively used to promote their brands especially via the electronic media. But, how do consumers perceive some of these efforts. Again, have consumers been truly influenced, as a result, to switch brands? 5 Nov 2009 10:52
AFRICA
[Issa Sikiti da Silva] Free-to-air TV station e.tv this year joined forces with Edcon Group to take the seven-year-old Jet Community Awards to another level - to create awareness around community projects participation and give exposure to those who are working hard under difficult conditions to improve the lives of ‘forgotten' people living in socially-disadvantaged areas of Southern Africa. 5 Nov 2009 08:20
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