AFRICA
[Nthambeleni Gabara] PRETORIA: A Chinese renewable energy company, Yingli Green Energy, has joined the list of prestigious 2010 FIFA World Cup sponsors. In a statement released jointly with world football's governing body, FIFA, the company said it was the first Chinese company to seal a global sponsorship deal with FIFA. 8 Feb 2010 10:52
AFRICA
[Dr Nikolaus Eberl] With just over 100 days to go to the kickoff of the world's biggest media event, global eyeballs are likely to be trained onto the battlefield of brands before they switch to the football pitch. Having invested up to US$100m for the privilege of associating their brand with the FIFA World Cup, what returns can sponsors expect and what are the benchmarks for winning the world cup of branding in 2010? 1 Feb 2010 10:46
AFRICA
[Dr Nikolaus Eberl] With just over 100 days to go to the kickoff of the world's biggest media event, global eyeballs are likely to be trained onto the battlefield of brands before they switch to the football pitch. Having invested up to US$100m for the privilege of associating their brand with the FIFA World Cup, what returns can sponsors expect and what are the benchmarks for winning the world cup of branding in 2010? 1 Feb 2010 10:46
AFRICA
BizCommunity readers are invited to attend a series of on-air discussions, which will look at South Africa and the continent once the final goal is scored at the 2010 FIFA World Cup. 28 Dec 2009 06:11
AFRICA
[Issa Sikiti da Silva] Free-to-air TV station e.tv this year joined forces with Edcon Group to take the seven-year-old Jet Community Awards to another level - to create awareness around community projects participation and give exposure to those who are working hard under difficult conditions to improve the lives of ‘forgotten' people living in socially-disadvantaged areas of Southern Africa. 5 Nov 2009 08:20
AFRICA
Cellsmart Technologies, one of South Africa's leading mobile marketing, media and advertising specialists, is a sponsor of the Mobile Web Africa event to be held at the Michelangelo Hotel from 13-14 October 2009. 28 Sep 2009 12:09
AFRICA
Standard Bank has signed an eight-year deal with the Confederation of African Football (CAF). In the new commercial agreement with CAF, Standard Bank has secured sponsorship rights - as the official financial services sponsor - to a number of events and tournaments. 23 Sep 2009 07:36
AFRICA
The MTN Group this week announced its partnership with Africa - The Good News. Published by SA the Good News, Africa - The Good News is an online publication that aims to tell positive African stories from an African perspective. 9 Sep 2009 09:28
AFRICA
Founding sponsor of the Highway Africa conference, Telkom, will be renewing and increasing its sponsorship at the 2009 event, 5 - 8 September 2009, Grahamstown, Eastern Cape, South Africa. A new three-year sponsorship agreement will be formalised at the signing ceremony between Rhodes University and Telkom. 7 Sep 2009 13:18
AFRICA
Discovery Networks EMEA (Europe, Middle East and Africa), a division of Discovery Communications, has announced a new sponsorship agreement between Discovery Channel and Volvo Cars in South Africa. Volvo Car South Africa plans to sponsor Discovery Channel's motoring show, Fifth Gear, as well as the pop science series, Prototype This. 24 Aug 2009 09:44
AFRICA
Amarula announced on Thursday, 16 July 2009, that it plans to continue sponsorship for the third year in a row of the Channel O Music Video Awards which will be staged at Carnival City, Johannesburg, South Africa on 29 October 2009. The awards aims to identify both performers and copyright owners in Africa that have made a substantial contribution to African music. 16 Jul 2009 16:10
AFRICA
CNBC Africa's presenter/producer Sue Beukes, cameraman Thabo Mathebula and editor Amanda Diergaardt walked away with the Best Television Feature 2009 award for the programme ‘Doing Business in Africa' at the Africa Business Reporting Awards. Diageo announced the winners at a gala ceremony held late last week in London. 6 Jul 2009 10:17
AFRICA
Nigerian insurance company IEI is to sponsor CNN International's latest programming initiative Going Green: Green Light for Business 11 Jun 2009 13:53