AFRICAGiving the customer voice more volume
The voice of the customer has never been more important than it is in today's depressed economy. Marketers must be far more attentive to the needs and wants of customers while constantly calibrating and cultivating customer experience, engagement and loyalty. 17 Dec 2008 13:38
AFRICAGartner predicts multimedia-dominated content in future
STAMFORD: The popularity of video among consumers will fuel a similar interest in video within enterprises, leading to the severe disruption of existing content strategies, according to Gartner Inc. 12 Dec 2008 13:19
AFRICASA, Finland partner to support biosciences initiatives in SADC
[Nthambeleni Gabara] PRETORIA: South Africa and Finland have signed a co-operation agreement to support biosciences projects in the Southern African Development Community (SADC). 11 Dec 2008 14:30
AFRICAEconomists predict crisis in 2010
Economists of financial institutions in the country namely, the World Bank, the International Monetary Fund (IMF), International Finance Corporation (IFC) and the Ministry of Finance and Economic Planning, have predicted that the Ghanaian economy would be hit by the global crisis in the year 2010. 27 Nov 2008 12:04
AFRICAStudy says red tape driving import costs up
Import procedures in Zimbabwe consume much more time and are much more costly than what the country's exporters incur to fulfil the same procedures in other countries, new trade statistics have revealed. 27 Nov 2008 10:45
AFRICAAfrica could be reducing greenhouse gases
In fact, new research shows that the continent could actually be taking more carbon out of the atmosphere than it releases. 26 Nov 2008 11:54
AFRICASoil battery to bring light
Bringing light to people without electricity is the driving force behind a new type of battery that gets its power from... the ground. 12 Nov 2008 11:58
AFRICACG Consulting develops African leads database
Sales consulting company CG Consulting has developed a number of services for companies looking to tap into the African market. The company uses a combination of telemarketing and email marketing, data-mining and data cleansing as well as targeted campaigns to qualify and generate its data. 11 Nov 2008 14:06
AFRICAWhy we buy: Brain waves don't lie
It's the holy grail of marketing analytics - an unbiased look into the neurological signals underlying purchasing decisions. Scientists in England have been using neuroimaging to measure people's responses to marketing messages. 4 Nov 2008 10:11
AFRICAThe rush to the cities... Africa at a glance
This report, published by courtesy of UN-HABITAT, summarises the influx of rural dwellers into the cities of Africa. The influx promises dramatic urban growth that will not only present challenges, but also opportunities for business. 27 Oct 2008 08:54
AFRICAClimate change may drown some of Africa's cities
People in Dhaka, the capital of Bangladesh, prefer to commute in three-wheeled autorickshaws, taxis and buses that run on compressed natural gas (CNG), in their bid to slow down global warming. Nineteen African port cities could be in danger - ranging from Tunis and Alexandria in the north, to Cape Town and Durban in the south. 27 Oct 2008 07:51
AFRICAWorldwide Press Freedom Index 2008: close-up on Africa
Some African leaders have understood the advantages their countries could derive from press freedom. Others have behaved like despots again this year. The continent's best-placed countries continue by and large to be the same, with Namibia (23rd), Mali (31st), Cape Verde (36th), South Africa (38th) and Mauritius (47th) coming in the top 50 of the annual Worldwide Press Freedom Index 2008. 22 Oct 2008 11:08
AFRICAMartin Lindstrom to kick off African tour in Joburg
JOHANNESBURG: The impact of subliminal advertising and the influence of neuroscience in marketing will be the subjects of an Africa-wide tour in 2009 by author and branding expert Martin Lindstrom. The book, Buyology, released on 19 October in New York, is the result of a study on "neuromarketing," which analysed thousands of volunteers. 22 Oct 2008 10:22
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