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AFRICA Partnership boosts Jet Community Awards
AFRICA New MEA marketing director for Cadbury
AFRICA Shock figures of ad broadcasting errors
AFRICA How to grow your brand responsibly in Africa[Issa Sikiti da Silva] Despite its seemingly endless problems - diseases, crime, war, coup d'états, dictatorship and corruption - Africa has nevertheless become a destination choice for potential investors who seek to capitalise on its phenomenal growth and annual higher returns to expand their wings and grow their brands. But the continent is not for the faint-hearted! 21 Oct 2009 07:47 AFRICA The head, heart and hand of branding
AFRICA New Sony Ericsson fan website for 2010
AFRICA Mobile marketing: future's road most travelled?[Issa Sikiti da Silva] Global mobile advertising revenues are set to total US$24 billion by 2013, according to ABI Research. A recent Chief Marketing Officer (CMO) Council survey conducted by Epsilon has revealed that 63% of marketers plan on increasing their mobile marketing budget in 2009. 25 Aug 2009 09:36 AFRICA Optimising mobile marketing and building quality leads?[Issa Sikiti da Silva] Mobile marketing connects businesses and customers during the right time at the right place with the right message. Optimised mobile marketing forms part of one's overall marketing strategy and objectives, and requires the customer's explicit permission and active interaction, according to Alexander Gregori, of myMobworld. 25 Aug 2009 08:52 AFRICA The essence of mobile advertising[Issa Sikiti da Silva] Mobile advertising is proving to be an excellent tool of marketing as research shows that it has strong brand recall, is a place for activity, is needs-driven and reaches a huge number of consumers, compared to traditional media, according to Brett St Clair of AdMob. 24 Aug 2009 10:27 AFRICA Perils of branding internationally: NIGAZ blunder[Darren Olivier] Thinking of taking your business international? Take a moment to consider the latest brand blunder caused by the name the new joint venture between Russian energy giant Gazprom and the Nigerian state oil company - to be called NIGAZ, and then contact your branding advisors. 20 Jul 2009 08:41 AFRICA Air Malawi, Jo'burg partner for shopping festival
AFRICA The Hardy Boys to drive Sunlight in Africa
AFRICA Walking billboards keep brands visible, budgets low[Titus Kaloki] For most companies the most important part of business is getting new clientele and accounts. It is for this reason that many spend millions in advertising and marketing. However, newer ways of lowering costs and creating brand awareness have sprung up. 7 May 2009 10:40 Latest jobs | Contributors |
Mike Middleton has been appointed category director, chocolate for Cadbury's Africa, Middle East region, effective 1 November 2009. Brands under his wing will include Dairy Milk, Lunch Bar, P.S. and Flake. 
According to Deloitte, recent tracking of radio advertising broadcast on South African stations showed alarming results; an average of 9% of all radio ads booked are not broadcast as scheduled. Based on FM's AdFocus estimated figure of R3 billion on radio advertising in 2008, this error equates to R270 million erosion of ad spend per annum. 
Earlier this month, Sony Ericsson launched the action-packed Extra Man website for all 2010 FIFA World Cup fan content needs. 
Unilever's Sunlight brand plans to expand across Africa, Middle East and Turkey, with the campaign driven by South African advertising agency, The Hardy Boys. The announcement was made earlier this month in London that Bartle Bogle Hegarty (BBH) had landed the global account for the brand. 
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