[Desmond Ekeh] Companies now eagerly part with cash to ensure that celebrities are effectively used to promote their brands especially via the electronic media. But, how do consumers perceive some of these efforts. Again, have consumers been truly influenced, as a result, to switch brands?
According to the group MD and CEO of United Bank for Africa (UBA) Plc, Tony Elumelu, the Nigerian bank's ambition is to become the 6th largest bank in Africa by 2010, with long term plans to mature as the leading African bank. 5 Dec 2007 09:00
A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure. 30 Nov 2007 12:04
Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry. 22 Nov 2007 14:43
The Coca-Cola Company and music channel MTV base have entered into a major marketing alliance that will partner the two brands on air, on-the-ground and on pack. 17 Aug 2007 13:01
The Zimbabwe Tourism Authority (ZTA) is planning to launch an international marketing campaign in “the next few weeks” to counter what chief executive officer Karikoga Kaseke has described as negative publicity on Zimbabwe. 14 Aug 2007 12:07