Vision Africa, a full-service marketing and stakeholder research company, has completed the fieldwork for its MediaMetrics study that measures media penetration, consumption and preferences in Namibia. 7 Aug 2009 16:52
Vision Africa, a full-service marketing and stakeholder research company that operates within Namibia, Angola, Botswana and Zambia as well as other African countries, has appointed Liz Curtis as Accounts Director. 6 Aug 2009 19:25
A recent study by the Industrial Development Corporation (IDC) has detailed the state of global software piracy, and has named Zimbabwe as one of seven countries with the highest rates of illegal software usage. 18 May 2009 13:01
[Sam Hungwe] The internet survived a slump in patronage or visibility that affected all the other media in Zimbabwe from Q4 2007 to Q4 2008, the Zimbabwe All Media Products and Services (ZAMPS) survey has revealed. 23 Mar 2009 12:18
Import procedures in Zimbabwe consume much more time and are much more costly than what the country's exporters incur to fulfil the same procedures in other countries, new trade statistics have revealed. 27 Nov 2008 10:45
Last month, Vision Africa, a full-service marketing and stakeholder research company, held a breakfast for media, agencies and selected corporate companies to present the results of MediaMetrics, a product of Vision Africa. 13 Nov 2008 16:50
“We are proudly Namibian," says new MD of Vision Africa, Cornelius D'Alton. "There has been a change of ownership at Vision Africa and we are now 100% Namibian-owned.” Not only is the company completely local, but the new majority shareholder is a Black Economic Empowerment company. 6 Nov 2008 13:49
Zimbabwe is so short on consumer goods, the government can't even calculate inflation, the chief statistician said on Tuesday. 28 Nov 2007 09:48
The Pan African Media Research Organisation (PAMRO) is holding its 9th annual meeting and All Africa Media Research Conference at Lake Malawi in August this year. The keynote address will be by Amandou Mather Ba, the president of All Africa Global Media in the USA. He will be discussing internet penetration in Africa, and its impact on social behaviour and business practice. 9 Jul 2007 10:52
Convenience, convergence and growth opportunities from connecting with consumers are the three big trends driving the consumer music market in Asia according to the Branded, MTV and Synovate Music Matters survey released last week at the 2007 Music Matters Asia Pacific Music Forum in Hong Kong. 8 Jun 2007 14:39
Synovate has introduced a suite of models and simulators for quantifying the market potential of a product or service, coinciding with the creation of Synovate MarketQuest, evolved from its Product Design & Development specialist division. 5 Jun 2007 15:59
Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets. 20 Apr 2007 20:09
While almost 60% of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate. 17 Apr 2007 18:18