Innscor's brands caught in a storm

[Sam Hungwe] Zimbabwe's retail giant, Innscor Africa, which runs a boutique of franchised fast food outlets across the country, is experiencing a brand crisis due to declining standards. This emerged from court documents following the arrest, made by immigration authorities, of Omer Rouben an Israel national recruited to head its brand loyalty division and revitalise the faltering brands. 30 Mar 2009 13:58