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Celebrity branding in Nigeria
nigerianbrands calls for papers
Nigeria's Five Greatest Living Legends: lessons for brand builders: part two[Bayo Adekanmbi] You will agree with me that successful brands are not haphazard creations; they emerge from a consistent reinforcement of a point of view that secures permanent placement in the consumers' hallowed space as an ageless, borderless, and timeless influencer of choice. This by implication demands that such brands are not just functionality-driven and thrive on basic category membership but have evolved to earn an elevated space that weaves them seamlessly with the consumers' self-definition and expression. 14 Aug 2009 09:23 Nigeria's Five Greatest Living Legends: lessons for brand builders: part one[Bayo Adekanmbi] The highly publicised Nigeria's Five Greatest Living Legends voting and final selection has come and gone, but it leaves us with so much to unearth as students of brand evolution. The whole initiative, which I consider very indigenous in context, provides us a very valid basis to substantiate our quest for local insights on how global brands will emerge from this part of the world. 13 Aug 2009 08:28 Nigeria brands - hyperdrive potential
Perils of branding internationally: NIGAZ blunder[Darren Olivier] Thinking of taking your business international? Take a moment to consider the latest brand blunder caused by the name the new joint venture between Russian energy giant Gazprom and the Nigerian state oil company - to be called NIGAZ, and then contact your branding advisors. 20 Jul 2009 08:41 Brand Leadership leads Ghana's National Democratic Congress' successful election campaign - Brand Leadership
Ikalafeng to judge prestigious Rebrand 100 Global Awards - Brand LeadershipThebe Ikalafeng, founder of the Brand Leadership Group will be part of the 10-man jury at the next prestigious Rebrand 100 Global Awards, which will take place in the USA in January 2009. 18 Dec 2008 13:45 A healthy brand is a healthy business[Bayo Adekanmbi] Brands are not inanimate products we pick off the shelf. Like man, they are living entities with extendable organic identities that exist in the hearts and minds of everyone they touch. They evolve like embryonic creatures and grow to take on human personalities that make them powerful forces that control our desires. 14 Nov 2008 11:38 Marketing bandwidth in the Nigerian telco[Bayo Adekanmbi] “Shift happens” is the two-word phrase that fully captures the Nigerian GSM turf, especially with the astounding leap from the pre-2001 pent-up demand to becoming one of the fastest growing markets in the world. The teledensity ratio experienced an astronomical leap from 0.73% to 35% mid-2008. It is easier to get a SIM in Lagos than a sachet of water. 12 Nov 2008 10:11 Nigeria's UBA excites investorsThe Nigerian stock market was agog on Friday 16 May 2008, following the release of the six months audited results of United Bank for Africa Plc (UBA), West Africa's largest financial services group. 21 May 2008 10:41 Boost for football[Walter Wafula] Footballers participating Uganda's local challenge, the Super League, received a financial boost from Gateway Television (GTV), when its founder disbursed UGX306 million to the Federation Ugandan Football Association (FUFA). Each club in the Super league will receive UGX17 million. 18 Feb 2008 12:11 African nations agree to $1 billion Indian satellite projectA critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure. 30 Nov 2007 12:04 Latest jobs | Ad showcase |
Brand managers, marketing communications practitioners, students, academics and other professionals interested in the field, study and practice of branding and brand management are invited to submit their researched papers, articles, brand related news features, photos of product launches and other brand events for publication in the launch edition of nigerianbrands. 
South African-based Brand Leadership Group has been central to the election campaign that ensured that Professor Atta Mills, the presidential candidate for Ghana's leading opposition, the National Democratic Congress (NDC), was sworn in as the next president of the Republic of Ghana. 
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